HELLO,
I’M YAAZI
Brand Identity Specialist & Visual Storyteller with over a decade of creative expertise.
What I do
BRAND DESIGNER &
DOCUMENTARY PHOTOGRAPHER
Brand Identity
A strong brand identity defines what a brand stands for, the promises it makes, and how those promises come to life through its products.
Brand storiesBrand rules & guidelinesIdentity creativesProduct creatives
Stories I See
Every captured moment deepens my connection to people and their stories,
inspiring work that reflects my creative perspective.
Documentary photographyVisual storytellingSocial platforms
Works
CASE STUDIES
View Case StudyBranding
MDP Healthcare
View Case StudyBranding
Zpodz
View Case StudyBranding
Weetot Kid’s own
View Case StudyBranding
Sizzle Shack
View Case StudyBranding
Hijra Shipping & Forwarding
View Case StudyLayout
Modern Age Shipping
About Me
A BRAND IDENTITY DESIGNER TRANSFORMS IDEAS INTO IMPACTFUL VISUALS THROUGH A UNIQUE BLEND OF COLOUR AND TYPOGRAPHY, CREATING MEANINGFUL STORIES THAT ELEVATE YOUR BRAND.
Get in Touch
hello@yaazi.in
I’m passionate about crafting visual identities that stand out and leave a lasting impression. Driven by a love for storytelling, I create meaningful brands that connect with people. My experience as a designer in the Middle East built a strong foundation for my creative journey, while my documentary work across North India continues to shape my perspective through real people, stories, and moments that inspire my work.
Experience & Education
2016 – Present
Freelancer, Kochi
Brand Identity, Layout & Visual stories
Aug 2021 – Present
GEMS Education, Kochi
Lead – Branding & Digital
Jan 2013 – Feb 2016
Oneness Media Mill, Dubai
Layout Designer
Feb 2012 – Dec 2012
Esquare Info Solutions, Bangalore
Graphic Designer
June 2008 – April 2009
Kerala Media Academy
Post Graduate Diploma In Advertising
Awards & Recognition
Digital Marketing Excellence award
GEMS Education, Kochi 2022
Photography
Second position
State Agriculture Farm Information Bureau 2020
Photography
Exhibited two photographs Green Storm Foundation 2019
Kochi Design week at, Bolgatty 2019.
Photography
Finalist
Giridhar Eye Institute & SSM Eye Research foundation
Photography 2017
The Numbers
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Years of experience
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Awards won
0
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Projects completed
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Happy clients
Tools
THE KEY DESIGN AND DEVELOPMENT TOOLS I USE
PHOTOSHOP
Illustrator
INDESIGN
EXPRESS
FINAL CUT PRO
CANON
SONY
How I work
Brand Identity Design
Structured series of steps that guide the development of a new product – from identifying a problem or opportunity, to delivering a final, market-ready
solution.
1.
Research & Discovery
Research & Discovery is the foundational stage where we uncover insights
about the brand, its audience, and market to define a clear strategic direction.
Design DevelopmentCreative ConceptVisual IdentityConcept Creation
2.
Concept & Design Development
Concept & Design Development is the stage where strategy is transformed into
visual identity through logo, color, typography, and overall creative direction.
Design DevelopmentCreative ConceptVisual IdentityConcept Creation
3.
Applications & Guidelines
Implementation & Brand Guidelines is the stage where the visual identity is
applied across touchpoints and defined through guidelines to ensure
consistency.
Brand ApplicationBrand GuidelinesVisual SystemBrand Standards
Testimonials
What clients say
One of the finest human beings I’ve had the privilege to meet in my lifetime. An artist at heart, he has an incredible ability to transform ideas into meaningful art. A man of style and substance, he is far more than just a professional. From logo design to every creative element of Srotas, he has played a key role in shaping our identity. His signature work didn’t just design our brand – it built it.
Gautham Boban
Founder, Srotas Organic
“Mr. Yaazi did an outstanding job on the brand book for Hijra Shipping & Forwarding. He took the time to truly understand our vision, listened carefully to our needs, and delivered exactly what we had in mind. His creativity, attention to detail, and professionalism brought our brand identity to life in the best possible way. We highly recommend his work!”
Mohammed Bilal
BDM, Hijra Shipping & Forwarding
” We’ve been working with Yaazi for the past five years on everything from branding and company profiles to website development and more, and it’s been an amazing experience throughout. His professionalism, creativity, and dedication always go above and beyond what we expect. The quality of his work is so consistently high that we’ve never even thought about looking elsewhere for these services.”
Abdul Anzal
Managing Director, MDP Healthcare
Contact Me
Let’s work together
Collaborate to redefine your brand story, shaping a clear, strategic narrative that reflects your values and connects meaningfully with your audience.
Book a Call
Prefer Email Communication
hello@yaazi.in
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